{"id":8510,"date":"2023-04-09T11:44:41","date_gmt":"2023-04-09T07:14:41","guid":{"rendered":"https:\/\/kla.ir\/?p=8510"},"modified":"2023-06-11T18:36:06","modified_gmt":"2023-06-11T15:06:06","slug":"%d9%86%d9%82%d8%af-%d9%88%d8%a8%d8%b1%d8%b1%d8%b3%db%8c%d8%8c-%d8%af%d9%88-%da%a9%d8%aa%d8%a7%d8%a8-%d8%ae%d9%84%d9%82-%d9%85%d8%af%d9%84-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1-%d9%88","status":"publish","type":"post","link":"https:\/\/kla.ir\/gb\/%d9%86%d9%82%d8%af-%d9%88%d8%a8%d8%b1%d8%b1%d8%b3%db%8c%d8%8c-%d8%af%d9%88-%da%a9%d8%aa%d8%a7%d8%a8-%d8%ae%d9%84%d9%82-%d9%85%d8%af%d9%84-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1-%d9%88\/","title":{"rendered":"\u0646\u0642\u062f \u0648\u0628\u0631\u0631\u0633\u06cc\u060c \u062f\u0648 \u06a9\u062a\u0627\u0628 “\u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631” \u0648 “\u0627\u0632 \u062e\u0648\u0628 \u0628\u0647 \u0639\u0627\u0644\u06cc” \u062f\u0631 \u0647\u0641\u062f\u0647\u0645\u06cc\u0646 \u062c\u0644\u0633\u0647 \u06a9\u0627\u0641\u0647 \u06a9\u062a\u0627\u0628 \u062e\u0648\u0627\u0631\u0632\u0645\u06cc"},"content":{"rendered":"
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 <\/p>\n

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    \n
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  2. \u0639\u0627\u0645\u0644 \u062d\u0631\u06a9\u062a \u0645\u0648\u062a\u0648\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0634\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f \u0628\u062f\u0646\u0628\u0627\u0644 \u0645\u0633\u06cc\u0631\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0641\u0627\u06cc\u062f\u0647 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f<\/li>\n
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    \"\u06a9\u062a\u0627\u0628<\/p>\n

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    \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0645\u0646\u0641\u0639\u0644 \u0628\u0648\u062f\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0634\u0631\u0627\u06cc\u0637 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0641\u0631\u0627\u0641\u06a9\u0646\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f\u060c \u06a9\u062a\u0627\u0628 \u0646\u062e\u0648\u0627\u0646\u062f\u0646 \u0648\u0631\u0632\u0634 \u0646\u06a9\u0631\u062f\u0646\u060c \u062a\u063a\u0630\u06cc\u0647 \u0633\u0627\u0644\u0645 \u0646\u062f\u0627\u0634\u062a\u0646 \u0627\u06cc\u0646\u0647\u0627 \u06a9\u0647 \u062f\u0633\u062a \u0634\u0631\u0627\u06cc\u0637 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0646\u06cc\u0633\u062a \u0634\u0627\u06cc\u062f \u0628\u06af\u0648\u06cc\u0646\u062f \u0631\u0628\u0637\u06cc \u0646\u062f\u0627\u0631\u062f \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0647\u0645 \u0628\u0647 \u062e\u0644\u0642 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0628\u0637 \u062f\u0627\u0631\u0647\u060c \u06cc\u0647 \u062c\u0645\u0644\u0647 \u0645\u0639\u0631\u0648\u0641 \u0647\u0633\u062a \u06a9\u0647 \u0645\u06cc \u06af\u0648\u06cc\u062f: \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u062f\u0631 \u0648\u0627\u0642\u0639 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0627\u0633\u062a. \u0633\u0648\u0627\u0644\u06cc \u06a9\u0647 \u0627\u06cc\u0646\u062c\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0645\u0637\u0631\u062d \u06a9\u0631\u062f \u0627\u06cc\u0646 \u0647\u0633\u062a \u06a9\u0647 \u06af\u0627\u0647\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627 \u062f\u0631 \u0627\u0648\u062c \u0647\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u062f\u0631 \u0647\u0645\u0627\u0646 \u0645\u0631\u062d\u0644\u0647 \u0645\u06cc \u0645\u0627\u0646\u0646\u062f \u0648 \u0627\u0632 \u0637\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0628\u0627\u0644\u0627 \u0645\u06cc\u0627\u0646… \u0686\u0647 \u0628\u0627\u06cc\u062f \u06a9\u0631\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0631\u0648 \u0628\u0647 \u0633\u06a9\u0648\u0646 \u0646\u0631\u0648\u0646\u062f \u0648 \u0631\u0648\u0646\u062f \u0631\u0648\u0628\u0647 \u0631\u0634\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u061f<\/p>\n

    \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0645\u06cc \u0634\u0648\u062f \u0627\u0632 \u0645\u0627\u062a\u0631\u06cc\u0633 SWOT\u0646\u0627\u0645 \u0628\u0631\u062f. \u062d\u0627\u0644\u0627 \u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0627\u062a\u0631\u06cc\u0633 \u0686\u06cc \u0647\u0633\u062a\u061f \u0627\u06cc\u0646 \u0646\u0645\u0648\u062f\u0627\u0631 \u0645\u062e\u0641\u0641 \u0686\u0647\u0627\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc: \u0646\u0642\u0627\u0637 \u0642\u0648\u062a (strengths) \u060c\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 (weaknesses)\u060c \u0641\u0631\u0635\u062a \u0647\u0627 (opportunities) \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 (threats) \u0627\u0633\u062a. \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0633\u0627\u0626\u0644 \u0645\u0647\u0645 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f. \u0627\u0632 \u0627\u06cc\u0646 \u0637\u0631\u06cc\u0642 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0631\u0642\u0628\u0627 \u0648 \u0645\u0632\u06cc\u062a \u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u067e\u06cc\u0634 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u06cc\u0627 \u0631\u0642\u0628\u0627 \u0627\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062f\u0627\u062e\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631\u06cc \u0627\u0632 \u0641\u0631\u0635\u062a \u0647\u0627 \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u06cc\u0645.<\/p>\n

    \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062a\u0645\u0627\u0645 \u0645\u0648\u0627\u0631\u062f \u06af\u0641\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u06cc\u062f \u0633\u0639\u06cc \u06a9\u0646\u06cc\u0645 \u062e\u0648\u062f\u0645\u0627\u0646 \u0631\u0627 \u0628\u0627 \u062f\u0627\u0646\u0634 \u0631\u0648\u0632 \u062f\u0646\u06cc\u0627 \u0647\u0645\u06af\u0627\u0645 \u06a9\u0646\u06cc\u0645\u060c \u0645\u062c\u0644\u0627\u062a \u060c\u06a9\u062a\u0627\u0628 \u0647\u0627 \u0648 \u0647\u0645\u06cc\u0646 \u0628\u062d\u062b \u0648 \u06af\u0641\u062a\u06af\u0648 \u0647\u0627 \u062e\u06cc\u0644\u06cc \u062e\u06cc\u0644\u06cc \u0645\u06cc\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0631\u0634\u062f \u0641\u0631\u062f\u06cc \u0648 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627 \u0645\u0648\u062b\u0631 \u0648 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n

    \u062c\u0644\u0633\u0647 \u062f\u0631 \u0631\u0627\u0633 \u0633\u0627\u0639\u062a \u06f2\u06f0 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0631\u0633\u06cc\u062f.<\/p>\n

    \u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0647\u0645 \u0628\u0627 \u0646\u0638\u0631 \u0639\u0632\u06cc\u0632\u0627\u0646 \u0647\u0645\u06cc\u0634\u0647 \u0647\u0645\u0631\u0627\u0647 \u0645\u0648\u0636\u0648\u0639 \u0647\u0641\u062a\u0647 \u0622\u06cc\u0646\u062f\u0647 <\/strong>“<\/strong>\u06a9\u0627\u0641\u0647<\/strong> \u06a9\u062a\u0627\u0628<\/strong> \u062e\u0648\u0627\u0631\u0632\u0645\u06cc”\u0646\u0642\u062f \u0648 \u0628\u0631\u0631\u0633\u06cc \u062f\u0648 “\u06a9\u062a\u0627\u0628 \u0648\u0636\u0639\u06cc\u062a \u0622\u062e\u0631<\/strong>“<\/strong> \u0648” \u0645\u0627\u0646\u062f\u0646 \u062f\u0631 \u0648\u0636\u0639\u06cc\u062a \u0622\u062e\u0631<\/strong>“<\/strong> \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

    <\/span>
    \"\u067e\u0631\u0633\u0646\u0644<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
    \n\t
    \n\t\t
    \n\t\t\t

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